12 November 2026 EN ES
The First Users

How products get their first real users

Channels

Find Your First Users When ChatGPT Sends Them

Treat AI referrals as a small, measurable channel: track chatgpt.com arrivals, keep crawlers reachable, and ignore bot reads while you build your first users.

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Illustration: Audit Your First 100 Users' Week One Keeping Them

Audit Your First 100 Users' Week One

Check whether your earliest users finished setup, returned for meaningful use, and had a reason to come back before you build another feature.

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